Omnisend Email Marketing & SMS
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Create email marketing campaigns. Use popups to get more emails and sell to more people.
Omnisend’s email & SMS marketing automation app helps Shopify merchants sell more stuff to more people. It’s packed with features that seamlessly grow your email list with landing pages & popups, and help quickly create beautiful emails with hundreds of pre-made templates. You can send personalized emails that hit the mark and boost your sales with perfectly timed abandoned cart & welcome automation workflows. All of that’s backed with 24/7 email & live chat support for all — even free users.
- Effortlessly create & send email marketing, newsletters & global SMS campaigns
- Grow your email list with exit-intent popups, spin-to-win, & more signup forms
- Ready-made email marketing templates for Summer Sales & more — no coding needed
- Set up abandoned carts with one click, plus welcome & browse abandonment
- Use built-in AI to generate email copy, subject lines, and preheaders in seconds
- Popular with stores like yours
- Based in United States
- Highlights
- Works with the latest themes
Languages
English
Works with
- Checkout
- Shopify Flow
- Gorgias
- Justuno
- Recharge
- Aftership
- Loox
- Yotpo
Categories
Campaign types
- Email campaigns
- SMS campaigns
- Push notifications
- Newsletters
- Pop-ups
- Forms
- Landing pages
- Discounts
- Promotions
- Upsell emails
- Cross-sell emails
- Cart emails
- Checkout emails
- Exit intent
- Abandoned cart
- Browse abandonment
- Welcome emails
- Price drop emails
- Back-in-stock emails
- Win-back emails
- Product recommendations
- Drip campaigns
- Subscriptions
- Product reviews
- Custom campaigns
Managing campaigns
- Editor tool
- Templates
- AI generation
- Translation
- Localization
- Custom code
- Custom fonts
- Import and export
- Email domains
- Consent collection
- Email capture list
- SMS capture list
- Triggers and rules
- Automations
- Targeting
- Geolocation
- Segmentation
- Tagging
- Tracking
- Reporting
- Insights and tips
- Analytics
- A/B testing
- APIs and webhooks
Pricing
External charges may be billed by Omnisend separately from your Shopify invoice. Learn more
FREE
Free to install
Reach up to 250 contacts (unlimited list size) with the Free Plan.
- 500 emails/month
- 500 web push notifications/month
- Global SMS ($1 in free credits to try)
- 250+ customizable email templates
- Popups and signup forms
- Pre-built workflows and automations
- 24/7 live support
STANDARD
$16 / month
Reach up to 500 contacts (unlimited list size). Upgrade as you grow.
- EVERYTHING in Free plan, plus:
- 6,000 emails/month
- Unlimited web push notifications
- Global SMS ($1 in free credits to try)
- 24/7 priority support
- Customer Success Manager from $400/month
PRO
$59 / month
Reach up to 2500 contacts (unlimited list size). Upgrade as you grow.
- EVERYTHING in Standard plan, plus:
- Unlimited emails
- Bonus SMS credits equal to monthly fee
- Advanced reporting
- Personalized product recommender
- Customer Success Manager from $400/month
All charges are billed in USD. Recurring and usage-based charges are billed every 30 days. See all pricing options
Reviews (2,741)
What merchants think
This is generated by Shopify Magic. It's shown when an app has 100+ reviews and a 4.0 overall rating.
This is generated by Shopify Magic. It's shown when an app has 100+ reviews and a 4.0 overall rating.
Feedback submitted
Merchants appreciate this app for its user-friendly interface and intuitive drag-and-drop email builder, making it easy for all skill levels. They value the robust automation tools for personalized marketing and seamless Shopify integration. The responsive customer support is frequently highlighted, often providing personalized assistance. Additionally, the clear analytics help track business performance, and scalable pricing plans accommodate various business sizes. Merchants report improvements in engagement, conversion rates, and revenue.
We’ve noticed a sizeable uplift in our ROAS thanks to Omnisend’s intuitive automations, sharp audience segmentation and smart live reporting. Setting up workflows is effortless and effective; you can easily manage abandoned cart reminders, welcome messaging and order followups with minimal fuss. The drag and drop editor makes everything feel straightforward and efficient, even for newcomers.
Omnisend’s segmentation capabilities are impressive. You can group contacts by their browsing behaviour, purchase history and site engagement. The Customer Lifecycle Map then uses AI to help you target loyal customers, at risk customers or new ones with tailored messaging.
Live real time reporting gives invaluable clarity. You get an all in one view of email SMS and push campaign performance with revenue attribution, trends and deliverability insights. The Live View feature shows customer activity on your site in real time including products viewed, pages browsed, carts started, checkouts begun and orders placed. Reporting is detailed and flexible. You can view click rates by link, open rates by device or email client, performance for each workflow step, and campaign revenue. Sales attribution is fully customisable using selectable order attribution windows and auto added UTM tags.
In short Omnisend is a smart, powerful and accessible marketing automation platform built for ecommerce. It’s quick to set up, packed with features and gives you deep insight into customer behavior and campaign performance. This is the one tool that can help elevate engagement, drive sales and deepen customer data.
This is exactly the kind of feedback that makes our day, thank you! Hearing that workflows feel effortless, segmentation sharp, and reporting valuable shows us we’re on the right track. We’re so glad Omnisend is helping you engage customers more deeply and grow your sales with confidence.
We have been using omnisend for over 4 years now and couldn’t be happier. Their app is constantly improving with updates over time and compared to similar apps they offer everything we need to grow our business at a good price. The text message marketing is also a huge advantage and their customer support team has always been prompt and very very helpful.
Thank you team!
Four years and going strong — what an honor to grow alongside your business! We’re so glad Omnisend continues to deliver the tools, support, and value you need. Thanks for sticking with us, and here’s to everything ahead!
If anything happens in life that takes you away from your store and omnisend for more than 6 months, they delete everything. Every campaign along with every email you've acquired. I used omnisend for about 9 years and loved it until life got in the way and they deleted all of my hard work and contacts. I do not recommend using their marketing services.
Thank you for taking the time to share your experience, and first and foremost—we’re truly sorry to hear about the personal challenges you’ve been facing. We completely understand how important your email list and campaigns were to your business, and we regret that the loss of this data added stress during an already difficult time.
Omnisend automatically deletes accounts that remain inactive for over 6 months, in line with our data retention policy. We do send multiple reminder emails during this period to help avoid unintended deletions, but we fully recognize that important messages can be missed—especially when life gets overwhelming.
We genuinely value the trust you placed in us over the years, and while we unfortunately cannot recover deleted data, your feedback is being shared internally as we continue to evaluate how we support long-time users during periods of inactivity.
If you ever decide to return, we’d be more than happy to assist with rebuilding your account and support you every step of the way.
Wishing you and your business all the best.
Support
App support provided by Omnisend.
Resources
Launched
March 10, 2014
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